Proprio’s VP of Product Management and Marketing, Tommy Carls, has been featured in Healthcare Business Today.
In the article, titled “The Growing Role Of Clinical Influencers In Product Development”, Carls discusses the importance of including clinical influencers into product development discussions.
“Clinical influencers have a unique influence on the market in a way that differs from traditional KOLs and entrepreneurial surgeons. By understanding the unique value of clinical influencers, there could be an opportunity for medical technology companies to work with these individuals in medtech development.”
Learn more about our surgical technology at Proprio here.
Read the full article here.